The Mormon church has launched a new campaign encouraging its members to be more compassionate toward the LGBT community.

On Thursday, the Church of Jesus Christ of Latter-day Saints launched the websitemormonsandgays.com, in which it calls for Mormons of all stripes to "love one another."

As Buzzfeed notes, the new campaign reflects an "evolution from [the church's] past teachings" as it asserts that sexuality is not a personal choice.

The experience of same-sex attraction is a complex reality for many people. The attraction itself is not a sin, but acting on it is. Even though individuals do not choose to have such attractions, they do choose how to respond to them. With love and understanding, the Church reaches out to all God’s children, including our gay and lesbian brothers and sisters.