With messages that would make Don Draper proud, a collection of advertisements from the 1950s feature women excitedly conducting domesticated tasks and lovingly caring for their husbands.
The dated marketing material show the outrageous scenes of chauvinism with husbands scolding their wives for not keeping up with their domestic duties, as is the case in the ad for Chase & Sanborn coffee when a man appears to spank his wife for not purchasing the best quality grounds available.
Other ads for household appliances are targeted specifically to wives to assist them in carrying out their work in the home and kitchen and promise husband that the gifts of the household goods will be the fulfillment of every woman's wish.
Others show the emotionally fragile and vulnerable young wives in need of the strong and solid comfort of their husbands and in detailed copy to publicize a Lysol feminine hygiene product, the company offers shocking marital advice to women to guide them
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